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How To Generate MLM Leads
With Email Marketing AutoResponders
The most common question I am asked by Network Marketers is:
"How Do I Find People To Talk To About My Business?
The traditional method of making a list of friends and family members usually doesn't work out very well. And even when it does, the list gets blown through pretty quickly.
And anyone with any experience with this method can usually tell you that nobody is quicker to pour water on the fires of enthusiasm than "friends and family".
So what is a new network marketer to do?
An AutoResponder is a system that allows you to begin generating leads, building your own lists of targeted prospects, and making more sales and referrals.
The best part is that once you get your AutoResponder set up, it runs on auto-pilot.
There are a few keys to being successful with AutoResponders. They are:
Make sure you have your own web site.
I know that a lot of mlm companies have their own replicated web sites and they're fine once you have a truly "hot" prospect on the line. But when it comes to prospecting and building your lists, you want your own web site for a number of reasons.
Having your own web site allows you to build your own credibility.
Having your own web site allows you to build personal rapport with prospects.
Having your own web site helps you stand out in the search engine results.
Having your own web site helps you stand out over your competition.
Your web site can be a simple one page site that gives an overview of who you are, your business, your lifestyle, etc...
Your web site should invite visitors to request free information from you. This brings us to the next key:
Add a subscription form to your web site.
The subscription form should ask for a name and email address. This form is the key to turning web site visitors in to prospects.
How do you get people to fill out the form?
Offer them free information on how they can make money from home.
Offer information on how your product can help them with whatever it is your product does.
In my case, I sell AutoResponder services so I offer a free report on how AutoResponders can help boost online sales.
When a visitor fills out my subscription form, they begin receiving my report giving them helpful information on understanding autoresponders, email marketing, how to create follow-up letters, and more.
And, of course, my letters invite them to purchase my autoresponder system for themselves.
Suppose your network marketing company offers a weight loss product. Your report could talk about the obesity epidemic, common causes of weight gain, some success stories from others that have used your product, and information on how they can order the product for themselves.
Your AutoResponder messages are where you would include a link back to the replicated site offered by your mlm company.
An added benefit of building your own targeted lists with your own web site and autoresponder is that if your mlm company should experience problems, go out of business, or become unavailable for any reason, you would be able to continue building your own credibility, switch to another company, and continue operations without having to start over from absolute zero.